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Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, “from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality.” The fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family,” Mozilla believes. Instead of recoloring the logo and dissecting the fox, the company wants to start from scratch. That said, the name “Firefox” is staying, so Mozilla doesn’t have that much wiggle room.
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Mozilla is Rebranding Firefox and Wants Your Opinion
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(Score: 5, Insightful) by Arik on Wednesday August 01 2018, @12:51PM (3 children)
Because they have taken a brand that was built as a light-weight, customizable browser that respected the user and turned it into a bloated crappy Chrome clone that respects the user less with every release. Oh, and that includes any customization you might be foolish enough to try to do. Mozilla was infected by the GNOME disease, only they ape Chrome instead of Apple.
"On top of that, a browser monoculture, especially from the advertising king of the internet, Google, is bad for all of us."
Yes, that consequence makes their action even more disappointing.
"That said, I think the rebranding is a waste of time. Firefox is losing the PR war, and their influence on open web standards dwindles with their shrinking market share. So I can see why they're desperate to get attention."
Sure, but what they need isn't attention. It's a product that someone wants.
You're right, rebranding is utterly pointless. This is just one more sign that the organization has been completely hollowed out, and no one competent is left.
If laughter is the best medicine, who are the best doctors?
(Score: 2) by bobthecimmerian on Friday August 03 2018, @12:55PM (2 children)
Before Firefox 56 or so the only way Firefox was "lightweight and fast" in the previous eight years was if you ran NoScript. Otherwise it was agonizingly slow next to Chrome.
That's fine for all of us nerds that run NoScript, but useless for over 99% of the browser market. Firefox doesn't need fanatic loyalty from a few hundred thousand people, it needs enthusiasm from hundreds of millions.
And I really, really don't understand the discontent over their UI changes. They moved a bar. Who cares? They changed some menu item ordering. Who cares? They changed the tab styling. Who cares? Notice a theme?
(Score: 2) by Arik on Friday August 03 2018, @02:19PM
Long after meltdown occurred. Try any Firefox release before version 4.
Also remember the version numbers are not comparable. It took nearly a decade to get to version 4, after which they started calling each point release a "version" because the company had decided to consciously target their product at morons. So version 56 is probably equivalent to 4.5.6 or thereabouts in terms of an actual version number.
If laughter is the best medicine, who are the best doctors?
(Score: 2) by Arik on Friday August 03 2018, @02:25PM
"And I really, really don't understand the discontent over their UI changes. They moved a bar. Who cares? They changed some menu item ordering. Who cares? They changed the tab styling. Who cares? Notice a theme?"
I care.
Oh, I don't care for my personal use, much. Virtually all of their changes are retarded, but I was used to overriding them as a matter of course anyway, back when I still tried to use it. But I care a lot when we're talking about recommending it for Granny, which let's remember they've identified as their target audience. When they make changes to that default interface that are unnecessary, that improve nothing and help no one, then Granny calls me and wants to know why her Foxfire is broken.
When this happens nearly every dang point release and they're rolling out new point releases constantly, the end result is that Foxfire gets uninstalled and the icon that says 'Internet Explorer' gets redirected to start Chrome instead.
If laughter is the best medicine, who are the best doctors?