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posted by chromas on Wednesday August 01 2018, @11:57AM   Printer-friendly
from the change dept.

Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, “from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality.” The fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family,” Mozilla believes. Instead of recoloring the logo and dissecting the fox, the company wants to start from scratch. That said, the name “Firefox” is staying, so Mozilla doesn’t have that much wiggle room.


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  • (Score: 4, Insightful) by FatPhil on Wednesday August 01 2018, @02:37PM (4 children)

    by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Wednesday August 01 2018, @02:37PM (#715685) Homepage
    Don't be so negative, this is the new firefox, *for everyone*. How about "Fox You All"?
    --
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  • (Score: 2) by AthanasiusKircher on Wednesday August 01 2018, @04:18PM (2 children)

    by AthanasiusKircher (5291) on Wednesday August 01 2018, @04:18PM (#715760) Journal

    "What the Fox?"

    • (Score: 2) by Kell on Wednesday August 01 2018, @11:35PM (1 child)

      by Kell (292) on Wednesday August 01 2018, @11:35PM (#715970)

      Clearly they are trying to be more relevant to their user base, in the vein of Microsoft's 'My Computer' or Youtube. Obviously they should call it "FoxYou"

      --
      Scientists ask questions. Engineers solve problems.
      • (Score: 1, Funny) by Anonymous Coward on Thursday August 02 2018, @04:49AM

        by Anonymous Coward on Thursday August 02 2018, @04:49AM (#716072)

        FoxNew

  • (Score: 2) by All Your Lawn Are Belong To Us on Wednesday August 01 2018, @04:42PM

    by All Your Lawn Are Belong To Us (6553) on Wednesday August 01 2018, @04:42PM (#715785) Journal

    They're trying to get higher. "Fox Up" would be my recommendation.

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