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posted by chromas on Wednesday August 01 2018, @11:57AM   Printer-friendly
from the change dept.

Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, “from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality.” The fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family,” Mozilla believes. Instead of recoloring the logo and dissecting the fox, the company wants to start from scratch. That said, the name “Firefox” is staying, so Mozilla doesn’t have that much wiggle room.


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  • (Score: 4, Informative) by requerdanos on Wednesday August 01 2018, @09:40PM (2 children)

    by requerdanos (5997) Subscriber Badge on Wednesday August 01 2018, @09:40PM (#715924) Journal

    The story is:

    Mozilla is rebranding Firefox. The company is asking for feedback

    This is true.

    The headline, however, is:

    Mozilla is Rebranding Firefox and Wants Your Opinion

    This is unlikely.

    Sure, the company is asking for feedback, but that does not necessarily mean that they "Want Your Opinion", just that they are giving you a place to vent it before they do what they were going to do anyway.

    Firefox is not known for "responsiveness to userbase", regardless of whether that's a good or bad thing.

    TFA [mozilla.org] stresses that this is an opinion poll, not a vote:

    We are not crowdsourcing the answer. There’ll be no voting.

    Not saying it should be a vote (Fire McFox Face would be a stupid branding), just pointing out that their soliciting opinions doesn't mean they necessarily care a wish in the wind about them.

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  • (Score: 2, Interesting) by Anonymous Coward on Wednesday August 01 2018, @10:20PM

    by Anonymous Coward on Wednesday August 01 2018, @10:20PM (#715939)

    Then they should stop wasting everyone's time.

    They have demostrated over and over that they don't care about opinions, or reasons of why they are going under*. So please, stop wasting time, they are not convincing anyone. Change the colors all you want, or the names, they will not make you more relevant. You didn't learn from, eg, Silicon Graphics going SGI. Need money? Learn from Bootlin and their VPU support for Allwinner chipsets (GPU is a different task, FWIW), ask for money and then deliver the promised technical advances.

    *: See comments in this page, and in many other sites, for years. TL;DR: they are following the fad of the week against well set UI principles, ignoring user privacy, and not providing, in advance, a good migration shim for developers when things need to change, etc. Then add that Chrome is being pushed by Google and third parties constantly (software Foobar installing it, because "why not"). Perfect storm.

  • (Score: 0) by Anonymous Coward on Thursday August 02 2018, @03:22PM

    by Anonymous Coward on Thursday August 02 2018, @03:22PM (#716283)

    Shure.
    Browsy McBrowseface.
    Next!