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posted by chromas on Wednesday August 01 2018, @11:57AM   Printer-friendly
from the change dept.

Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, “from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality.” The fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family,” Mozilla believes. Instead of recoloring the logo and dissecting the fox, the company wants to start from scratch. That said, the name “Firefox” is staying, so Mozilla doesn’t have that much wiggle room.


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  • (Score: 2, Interesting) by anubi on Thursday August 02 2018, @02:42AM

    by anubi (2828) on Thursday August 02 2018, @02:42AM (#716039) Journal

    It seems everyone does the same thing... they start off small, make a really useful thing, attract the attention of the money-boys, who come a calling en masse, hands out for a shake. Put this in! Enforce this for us! Block that for us! We are Money-and the Hand is Extended!

    They do their best to keep the handshakers happy, and make crap. Nothing works right. Bloated malware that spends most of its day making sure all the permissions are in place before it will do anything. Enormous amounts of code and time to execute same.

    Car Analogy: Its like pulling into a FireFox garage to get a tire changed, and the mechanic spends hours calling everyone up to get permission to change the tire. Important things like is the wrench properly licensed to work with that series of patented lug nut. Also he must inform and verify the lug nut and wrench manufacture of the usage of the product and details about the car owner for subsequent marketing database entries. Then spends five minutes changing the tire if everyone said it was ok.

    I worked in a small aerospace company, and we did the exact same thing when we attracted the eye of Wall Street. It took the government about five years before it finally dawned on them that the house was still there but the lights were no longer on.

    The only thing we had left to sell was handshakes with lots of men wearing suits - and empty promises. The guys who did the work were long gone. Retired or laid off.

    --
    "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
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