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Only one of top 12 ISPs raised listed speed after new truth-in-advertising rule.
Most broadband providers in the UK "have been forced to cut the headline speeds they advertise when selling deals" because of new UK rules requiring accurate speed claims, according to a consumer advocacy group.
"Eleven major suppliers have had to cut the advertised speed of some of their deals, with the cheapest deals dropping by 41 percent," the group wrote last week.
The analysis was conducted by Which?, a brand name used by the Consumers' Association, a UK-based charity that does product research and advocacy on behalf of consumers.
"BT, EE, John Lewis Broadband, Plusnet, Sky, Zen Internet, Post Office, SSE, TalkTalk, and Utility Warehouse previously advertised their standard (ADSL) broadband deals as 'up to 17Mbps,'" the group noted in its announcement on Saturday. "The new advertised speed is now more than a third lower at 10Mbps or 11Mbps."
"TalkTalk has completely dropped advertising speed claims from most of its deals," the consumer group also said. "Vodafone has also changed the name of some of its deals: Fibre 38 and Fibre 76 are now Superfast 1 and Superfast 2."
The new rules were implemented in May by the Committees of Advertising Practice, the UK ad industry's self-regulatory body. Which? said it had been "campaigning for an advertising change since 2013."
Previously, ISPs were allowed to advertise broadband speeds of "up to" a certain amount, even if only one in 10 customers could ever get those speeds, Which? wrote. "But the new advertising rules mean that at least half of customers must now be able to get an advertised average speed, even during peak times (8-10pm)," the group said.
The entry-level speed tiers were apparently the least accurate before the rule change. While advertised speeds dropped the most on entry-level tiers, there were drops in higher-speed tiers as well.
(Score: 0) by Anonymous Coward on Wednesday August 08 2018, @01:13AM (3 children)
You don't control my connection to a server in Fiji; you cannot promise me that I'll receive a certain throughput or latency to that server.
The Internet. How does it work?
(Score: 2) by archfeld on Wednesday August 08 2018, @04:03AM (2 children)
I understand that but they do have control over your latency and through put within their own network. That is where you should get the bandwidth *as seen on TV.
Once you hit the wide open spaces of the interwebs you are of course subject to internet traffic and weather, and YMMV. Even my 25Mbps is more than most single sites will grant me but the idea is that I can watch/stream Netflix, my GF can watch/stream OnDemand, my Bro can remotely connect to my Dish DVR and watch the BPL games, while Dish is recording from 3 wireless connected clients, and the GFs' kid can facetime/skype with her BF or BFF's. If my as advertised as starting at 60Mbps connection delivered something approaching 60 Mbps instead of a max of 25 Mbps I'd be happy.
For the NSA : Explosives, guns, assassination, conspiracy, primers, detonators, initiators, main charge, nuclear charge
(Score: 1) by MindEscapes on Wednesday August 08 2018, @12:59PM (1 child)
Just wanted to comment on the family unit this made me think of.
Unit is no longer the word, the family members are now independent entities each absorbed in their own little world. Perhaps related to some of societies ills. Not much interaction and communication with each other anymore.
Who knows? Definitely a different place than humans have been before on a large scale simply due to the impracticality/impossibility of the past.
Need a break? mindescapes.net may be for you!
(Score: 2) by archfeld on Wednesday August 08 2018, @09:05PM
Actually the GF, myself and her daughter just got back from a 2 day outing river rafting/tubing we agreed to turn off all but my phone in-case of emergencies and had a great time. It was hot as hell but the river was awesome. I see much of what you are talking about, people texting instead of talking but we do a pretty good job of interacting with each other. Our favorite family activity is going to the gun range and shooting holes in Trump shaped targets, the GFs' daughter is the best shot in the family :)
For the NSA : Explosives, guns, assassination, conspiracy, primers, detonators, initiators, main charge, nuclear charge