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posted by janrinok on Sunday August 19 2018, @10:04PM   Printer-friendly
from the we-interrupt-this-binge-to-bring-you-another-binge dept.

Submitted via IRC for Fnord666

The news emerged via user reports, particularly on the primary Netflix Reddit community, in which users claimed that ads for entirely different series would play between episodes of a given show's binging. One initial claim said that "unskippable" ads for the AMC series Better Call Saul appeared between episodes of Rick & Morty and that this ad appeared while using Netflix's smart TV app on an LG set in the UK. Replies to that thread included an allegation that a video ad for I Am A Killer (a Netflix-produced true-crime series) appeared between episodes of the animated comedy Bob's Burgers.

An American Netflix user offered more details for exactly how the ads appear:

After the episode ended, I got a screen saying "More Shameless up next... " then the title card slid off screen, and it continued with, "but first check out Insatiable" [a Netflix-exclusive series] and started playing the trailer.

In a statement given to Ars Technica, Netflix described the change as follows: "We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster." The reasoning, Netflix's statement says, comes from its last controversial decision: to add auto-playing videos, complete with unmuteable audio, while browsing through Netflix content.

Netflix offered a major rebuttal to at least one Reddit claim, pointing out that the ads for Netflix content are entirely skippable.

Source: https://arstechnica.com/gaming/2018/08/netflix-begins-testing-ads-for-its-own-series-between-binge-season-episodes/


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  • (Score: 2) by takyon on Monday August 20 2018, @05:36PM

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Monday August 20 2018, @05:36PM (#723840) Journal

    For future proofing I am not getting a device until I know it comes with AV1 [wikipedia.org] hardware decoding support, which could mean waiting until 2020. In the interim, devices will probably gain 8K H.265 support [anandtech.com]... woohoo...

    AV1 requires no licensing fees. It's also supposed to be more efficient at higher resolutions such as 4K.

    That being said, on a small TV or computer, I don't see much benefit to anything above 720p, and I have a system where H.265 720p can work but H.265 1080p comes to a screeching halt (which is just as well since the screen is 1366×768).

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