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from the we-interrupt-this-binge-to-bring-you-another-binge dept.
Submitted via IRC for Fnord666
The news emerged via user reports, particularly on the primary Netflix Reddit community, in which users claimed that ads for entirely different series would play between episodes of a given show's binging. One initial claim said that "unskippable" ads for the AMC series Better Call Saul appeared between episodes of Rick & Morty and that this ad appeared while using Netflix's smart TV app on an LG set in the UK. Replies to that thread included an allegation that a video ad for I Am A Killer (a Netflix-produced true-crime series) appeared between episodes of the animated comedy Bob's Burgers.
An American Netflix user offered more details for exactly how the ads appear:
After the episode ended, I got a screen saying "More Shameless up next... " then the title card slid off screen, and it continued with, "but first check out Insatiable" [a Netflix-exclusive series] and started playing the trailer.
In a statement given to Ars Technica, Netflix described the change as follows: "We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster." The reasoning, Netflix's statement says, comes from its last controversial decision: to add auto-playing videos, complete with unmuteable audio, while browsing through Netflix content.
Netflix offered a major rebuttal to at least one Reddit claim, pointing out that the ads for Netflix content are entirely skippable.
(Score: 2) by edIII on Monday August 20 2018, @07:05PM (1 child)
Could you explain that a bit more please?
Technically, lunchtime is at any moment. It's just a wave function.
(Score: 2) by ikanreed on Monday August 20 2018, @10:02PM
Netflix needs to see money stop coming in before they'll stop purposefully getting worse.
Trying to route me to the content where they don't pay royalties is still ads and it's still annoying.