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Samsung says new features could come to mid-range phones before flagships
Flashy new features almost always arrive on the most expensive smartphones first, but Samsung may start taking a different approach. DJ Koh, head of Samsung's mobile division, tells CNBC that the company is now focused on differentiating mid-range phones ahead of flagship phones, as sales lag on higher-end models.
"In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end," Koh told CNBC.
[...] Samsung hasn't avoided bringing higher-end features to mid-range phones — this year's Galaxy A series, for instance, included an 18:9 screen and dual front-facing cameras. But it was going up against phones that offered screens with notches, the clear symbol of a 2018 device. That kind of difference makes it harder to compete with companies like OnePlus, which are quicker to bring these features to mid-range phones.
That all said, Koh told CNBC the changes are really just about "focusing on millennials who cannot afford the flagship."
(Score: 1, Informative) by Anonymous Coward on Wednesday September 05 2018, @08:47PM (1 child)
(Score: 2) by MostCynical on Thursday September 06 2018, @03:15AM
Unusual overlap: big $ purchasers who are technical (and have time) enough to instal an app to fix a design problem.
Suspect this was actually a zero overlap, and the children/friends of big spender did the app installation.
Meanwhile, big spender is still whinging about that stupid design feature..
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex