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posted by CoolHand on Wednesday September 05 2018, @06:39PM   Printer-friendly
from the whatever-it-takes dept.

Samsung says new features could come to mid-range phones before flagships

Flashy new features almost always arrive on the most expensive smartphones first, but Samsung may start taking a different approach. DJ Koh, head of Samsung's mobile division, tells CNBC that the company is now focused on differentiating mid-range phones ahead of flagship phones, as sales lag on higher-end models.

"In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end," Koh told CNBC.

[...] Samsung hasn't avoided bringing higher-end features to mid-range phones — this year's Galaxy A series, for instance, included an 18:9 screen and dual front-facing cameras. But it was going up against phones that offered screens with notches, the clear symbol of a 2018 device. That kind of difference makes it harder to compete with companies like OnePlus, which are quicker to bring these features to mid-range phones.

That all said, Koh told CNBC the changes are really just about "focusing on millennials who cannot afford the flagship."


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  • (Score: 4, Funny) by bob_super on Wednesday September 05 2018, @10:14PM (4 children)

    by bob_super (1357) on Wednesday September 05 2018, @10:14PM (#730982)

    > > But it was going up against phones that offered screens with notches, the clear symbol of a 2018 device.

    Kill Kill Kill !!!
    Kill notches. Kill 18:9 that isn't 2:1. Kill notches. Kill fragile useless glass backs. Kill phablets which don't fit in pockets and can't be used one-handed!
    Kill gestures! Kill Hey Google and fucking Siri ! Kill 4k 5" screens !
    Kill all the stupid marketing and design ideas, and make good practical phones, with updates, instead of fashion accessories!

    I need a new phone soon, and everything is huge crap, either too big, never updated, or with too little RAM ! (or Sony lock-in crap)
    Fuck the free market and all the marketers. I want to be a dictator and line them up against the wall, shooting them one by one until I get to the one with more than half a brain (before the bullet). And their customers and "influencers", too.

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  • (Score: 4, Touché) by takyon on Wednesday September 05 2018, @10:18PM (1 child)

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Wednesday September 05 2018, @10:18PM (#730987) Journal

    Or, give bob all of the above, with a fanny pack to hold his notched 6.2-inch 8K resolution Gorilla Glass phablet.

    --
    [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
    • (Score: 3, Funny) by bob_super on Wednesday September 05 2018, @10:37PM

      by bob_super (1357) on Wednesday September 05 2018, @10:37PM (#730996)

      It needs at least a 7.5" inch triple-notched screen, so it may have to save space by not including a headphone jack or a microSD card, but have six cameras on the back and four at the front.
      And don't forget that the 8K screen will show 3 lines of text per page, because blank space.

      Yup, gimme that fanny pack, if it's sturdy enough to strangle "designers" with, or at least to put rocks in it to crack skulls!

  • (Score: 2) by ElizabethGreene on Thursday September 06 2018, @04:26PM (1 child)

    by ElizabethGreene (6748) Subscriber Badge on Thursday September 06 2018, @04:26PM (#731375) Journal

    Have a look at the ZTE Blade Spark. It's a cheap phone you can use while waiting on the perfect phone.

    $80 carrier locked to At&t, $40 if you buy it from At&t.

    • (Score: 2) by bob_super on Thursday September 06 2018, @04:42PM

      by bob_super (1357) on Thursday September 06 2018, @04:42PM (#731390)

      > 2GB of RAM

      a bit short, at the rate that websites/browser are wasting. In two years, that will only hold ~4 tabs.

      > 6.14 x 3.06 x 0.38 inches (156 x 77.7 x 9.7 mm)

      While that's the new normal, that's also stupid big.
      The much more reasonable 140 x 65 mm - 4GB range is sorely lacking players (Sony, Nokia if you want a bit of RAM and half an update policy)