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posted by CoolHand on Wednesday September 05 2018, @06:39PM   Printer-friendly
from the whatever-it-takes dept.

Samsung says new features could come to mid-range phones before flagships

Flashy new features almost always arrive on the most expensive smartphones first, but Samsung may start taking a different approach. DJ Koh, head of Samsung's mobile division, tells CNBC that the company is now focused on differentiating mid-range phones ahead of flagship phones, as sales lag on higher-end models.

"In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end," Koh told CNBC.

[...] Samsung hasn't avoided bringing higher-end features to mid-range phones — this year's Galaxy A series, for instance, included an 18:9 screen and dual front-facing cameras. But it was going up against phones that offered screens with notches, the clear symbol of a 2018 device. That kind of difference makes it harder to compete with companies like OnePlus, which are quicker to bring these features to mid-range phones.

That all said, Koh told CNBC the changes are really just about "focusing on millennials who cannot afford the flagship."


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  • (Score: 2) by Hyper on Wednesday September 05 2018, @10:46PM

    by Hyper (1525) on Wednesday September 05 2018, @10:46PM (#730999) Journal

    I like my phone. Got it for $400 ages after it was released.
    I don't need new wiz bang features.
    This Samsung Galaxy 4 is good enough.
    I have been through a lot of batteries though. Perhaps this non-removal battery phase is to get people on to support plans?

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