Stories
Slash Boxes
Comments

SoylentNews is people

posted by CoolHand on Wednesday September 05 2018, @06:39PM   Printer-friendly
from the whatever-it-takes dept.

Samsung says new features could come to mid-range phones before flagships

Flashy new features almost always arrive on the most expensive smartphones first, but Samsung may start taking a different approach. DJ Koh, head of Samsung's mobile division, tells CNBC that the company is now focused on differentiating mid-range phones ahead of flagship phones, as sales lag on higher-end models.

"In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end," Koh told CNBC.

[...] Samsung hasn't avoided bringing higher-end features to mid-range phones — this year's Galaxy A series, for instance, included an 18:9 screen and dual front-facing cameras. But it was going up against phones that offered screens with notches, the clear symbol of a 2018 device. That kind of difference makes it harder to compete with companies like OnePlus, which are quicker to bring these features to mid-range phones.

That all said, Koh told CNBC the changes are really just about "focusing on millennials who cannot afford the flagship."


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by bob_super on Thursday September 06 2018, @04:42PM

    by bob_super (1357) on Thursday September 06 2018, @04:42PM (#731390)

    > 2GB of RAM

    a bit short, at the rate that websites/browser are wasting. In two years, that will only hold ~4 tabs.

    > 6.14 x 3.06 x 0.38 inches (156 x 77.7 x 9.7 mm)

    While that's the new normal, that's also stupid big.
    The much more reasonable 140 x 65 mm - 4GB range is sorely lacking players (Sony, Nokia if you want a bit of RAM and half an update policy)

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2