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Why Google Fiber Is High-Speed Internet's Most Successful Failure (archive)
In the Big Bang Disruption model, where innovations take off suddenly when markets are ready for them, Google Fiber could be seen as a failed early market experiment in gigabit internet access. But what if the company's goal was never to unleash the disrupter itself so much as to encourage incumbent broadband providers to do so, helping Google's expansion in adjacent markets such as video and emerging markets including smart homes? Seen through that lens, Google Fiber succeeded wildly. It stimulated the incumbents to accelerate their own infrastructure investments by several years. New applications and new industries emerged, including virtual reality and the Internet of Things, proving the viability of an "if you build it, they will come" strategy for gigabit services. And in the process, local governments were mobilized to rethink restrictive and inefficient approaches to overseeing network installations.
[...] Google went about announcing locations, and incumbent broadband ISPs, including AT&T, CenturyLink, Comcast, and Time Warner Cable, would quickly counter by promising improved pricing, faster speeds, network upgrades or some combination of the three. A "game of gigs" had erupted. In the end, Google announced plans to build in 34 cities, playing a kind of broadband whack-a-mole game. Incumbents, who initially dismissed the effort as a publicity stunt, accelerated and reprioritized their own deployments city by city as Google announced follow-on expansion.
As the game of gigs played out, city leaders were forced to offer the same administrative advantages to incumbents as they had to Google Fiber. Construction costs fell, and the speed of deployments increased. Only six years after Google's initial announcement, according to the Fiber Broadband Association, 30% of urban residents had access to gigabit Internet service.
Related: Movie Studios Fear a Piracy Surge From Google Fiber
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Google Fiber Announces Next 4 Cities to Get 1Gbps
AT&T Charges $29 More for Gigabit Fiber that Doesn't Watch Your Web Browsing
Austinites Outraged as Google Fiber Tears Up Texas Capital
Google Fiber Buys Webpass ISP
After Years Waiting for Google Fiber, KC Residents Get Cancellation E-Mails
FCC Gives Google Fiber and New ISPs Faster Access to Utility Poles
(Score: -1, Spam) by Anonymous Coward on Wednesday September 12 2018, @12:01AM
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