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Apple Completes Acquisition of Music Recognition Service Shazam, Will Remove Ads

posted by martyb on Monday September 24 2018, @08:43PM   Printer-friendly
from the Homer-Pyle-approves! dept.

takyon writes:

Apple closes its $400M Shazam acquisition and says the music recognition app will soon become ad free

Last year, [TechCrunch] broke the news that Apple was buying the music recognition startup and app Shazam for about $400 million, and nearly one year later, the deal has finally closed. Today, Apple announced that it has completed the acquisition, and that it would soon be making the service ad free to use for everyone, removing the app's ad-supported free tier.

[...] It's not clear how Apple longer term will integrate Shazam's core product into its service — a pretty clever piece of technology that can identify a song by hearing a fragment of it. The two main directions appear to be to let it continue to remain a standalone app longer term, or to subsume part or all of it into a bigger Apple Music offering. (The two are not mutually exclusive.)

At $400 million — a figure confirmed to us by several sources when we were first reporting on the deal — Shazam is one of Apple's biggest acquisitions both in music and overall, and it underscores the amount of investment that the iPhone maker is willing to put into expanding its role as a force not just in hardware, but in the services that run on that hardware.

Also at The Verge.

Previously: Apple Buys Music Recognition Service Shazam for $400 Million

Original Submission

 
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  • (Score: 4, Informative) by MichaelDavidCrawford on Monday September 24 2018, @10:28PM (1 child)

    by MichaelDavidCrawford (2339) Subscriber Badge <mdcrawford@gmail.com> on Monday September 24 2018, @10:28PM (#739437) Homepage Journal

    Apple Corp sued Apple Computer for trademark infringement, then settled with the condition that Apple Computer never get into the music business.

    Did Apple Computer simply crush Apple Corp under the weight of its cash holdings?

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    Yes I Have No Bananas. [gofundme.com]
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  • (Score: 5, Informative) by c0lo on Tuesday September 25 2018, @12:34AM

    by c0lo (156) Subscriber Badge on Tuesday September 25 2018, @12:34AM (#739465) Journal

    Did Apple Computer simply crush Apple Corp under the weight of its cash holdings?

    I forgot about that one, thanks.

    Wikipedia [wikipedia.org]

    On 5 February 2007, Apple Inc. and Apple Corps announced a settlement of their trademark dispute under which Apple Inc. will own all of the trademarks related to "Apple" and will license certain of those trademarks back to Apple Corps for their continued use. The settlement ends the ongoing trademark lawsuit between the companies, with each party bearing its own legal costs, and Apple Inc. will continue using its name and logos on iTunes. The settlement includes terms that are confidential, although newspaper accounts at the time stated that Apple Computer was buying out Apple Corps' trademark rights for a total of $500 million.

    Half a billion for a trademark isn't such a bad deal.

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    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford