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from the truth-campaign-makes-anti-smokers-look-dum dept.
F.D.A. Seizes Documents From Juul Headquarters
The Food and Drug Administration conducted a surprise inspection of the headquarters of the e-cigarette maker Juul Labs last Friday, carting away more than a thousand documents it said were related to the company's sales and marketing practices.
The move, announced on Tuesday, was seen as an attempt to ratchet up pressure on the company, which controls 72 percent of the e-cigarette market in the United States and whose products have become popular in high schools. The F.D.A. said it was particularly interested in whether Juul deliberately targeted minors as consumers.
"The new and highly disturbing data we have on youth use demonstrates plainly that e-cigarettes are creating an epidemic of regular nicotine use among teens," the F.D.A. said in a statement. "It is vital that we take action to understand and address the particular appeal of, and ease of access to, these products among kids."
Previously: Tobacco Roundup (U.S. to Crack Down on Tobacco, Electronic Cigarettes)
E-Cig Maker Juul Valued at $15-16 Billion
(Score: 2) by sjames on Friday October 05 2018, @01:09AM
True, but to be fair, it's also easy to not use nicotine while vaping. It's even easy to use "yeah, sure, all the time" nicotine if you think that makes you 50% cooler.
I object to the cl;aims that the simple act of adding flavors means marketing to kids given that adults like the flavors too. I do see some point to the thought that using the nicotine salts rather than the more typical forms is targeting teens since many former smokers find that the roughness of the vape contributes to their ability to replace cigarettes with vape.