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Publisher Drops Tronc Name, Reverts to Tribune Publishing

posted by martyb on Thursday October 11 2018, @07:13AM   Printer-friendly
from the a-few-more-sales-and-they'll-rename-Tri-bune-to-Di-bune dept.

upstart writes:

Publisher drops Tronc name, reverts to Tribune Publishing

The US newspaper group known as Tronc announced Thursday it was reverting back to its old name Tribune Publishing, two years after a rebranding effort that drew widespread derision.

The publisher of the Chicago Tribune, New York Daily News, Baltimore Sun and other newspapers gave no reason for the change, but the name Tronc—a moniker which stood for Tribune Online Content—was ridiculed both within and outside the news industry.

[...] In July, the company announced it would be cutting half the newsroom staff at the Daily News, the iconic New York tabloid.

Tronc sold its best-known newspaper, the Los Angeles Times, to biotech billionaire Patrick Soon-Shiong in June. Some reports said it has been in talks with another newspaper chain, McClatchy, owner of the Miami Herald, Kansas City Star and others.

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  • (Score: 2) by choose another one on Thursday October 11 2018, @04:24PM

    by choose another one (515) Subscriber Badge on Thursday October 11 2018, @04:24PM (#747482)

    From TFA:

    Tribune Publishing faces a difficult road in an industry struggling to adapt to a digital world.

    Yeah no shit - GDPR implemented in May, Tronc still shuts out anyone from Europe 5 months later.

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