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from the all-your-data-are-belong-to-us dept.
The Verge is reporting that the next data minefield is your car. GM has been capturing lots of user data from the cars they have sold and is apparently planning to sell that (stolen|coerced) data to advertisers targeting, for now, radio advertising. Newer cars generate upwards of 600GB of user data per day. This is causing business leaders to drool because some expect the value of this data to reach more than $1.5 trillion by the year 2030, if the data (capture|theft) remains uncontested. GM is the first auto maker so far to try this. The first batch took data from around 90,000 vehicles. However, there was not much detail given about how permission was gained for this data capture and whether agreement was coerced or through ignorance.
GM captured minuted details such as station selection, volume level, and ZIP codes of vehicle owners, and then used the car's built-in Wi-Fi signal to upload the data to its servers. The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who stopped at a Tim Horton's restaurant. (No data on that donut order, though.)
Also at The Detroit Free Press : GM tracked radio listening habits for 3 months: Here's why.
(Score: 2) by Nuke on Saturday October 20 2018, @09:55AM
No it won't, even if there were such a thing as people who have your interests at heart. And even if there are actually people who really and sincerely believe they have your interests at heart because in the end they assume that you interests align with their own, a common delusion. History is full of wave after wave of such people, such as the French and Russian revolutionaries, and in modern times organisations such as Greenpeace.
The effect of voting, if any, takes a long time to to have any effect on corruptations, I mean corporations, and any effect will be feeble. It's like trying to wash the litter off the beach at Benidorm by making a ripple at Southampton.
Better to use direct methods like undermining their data by poisoning the well, or cutting off your supply to it as much as possible. I have complete sets of false data that I use as far as possible with, for example, web sites that ask me my name, age and location, even if answering is optional.