Stories
Slash Boxes
Comments

SoylentNews is people

posted by Fnord666 on Saturday October 20 2018, @12:58AM   Printer-friendly
from the all-your-data-are-belong-to-us dept.

The Verge is reporting that the next data minefield is your car. GM has been capturing lots of user data from the cars they have sold and is apparently planning to sell that (stolen|coerced) data to advertisers targeting, for now, radio advertising. Newer cars generate upwards of 600GB of user data per day. This is causing business leaders to drool because some expect the value of this data to reach more than $1.5 trillion by the year 2030, if the data (capture|theft) remains uncontested. GM is the first auto maker so far to try this. The first batch took data from around 90,000 vehicles. However, there was not much detail given about how permission was gained for this data capture and whether agreement was coerced or through ignorance.

GM captured minuted details such as station selection, volume level, and ZIP codes of vehicle owners, and then used the car's built-in Wi-Fi signal to upload the data to its servers. The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who stopped at a Tim Horton's restaurant. (No data on that donut order, though.)

Also at The Detroit Free Press : GM tracked radio listening habits for 3 months: Here's why.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 3, Interesting) by realDonaldTrump on Saturday October 20 2018, @09:55AM

    by realDonaldTrump (6614) on Saturday October 20 2018, @09:55AM (#751342) Homepage Journal

    He's Canadian. But, he speaks Mexican. So interesting. He's trying very hard to be American, I think he wants to stay. If he wants to go, we'll miss him -- very tough guy. On Google Bias & Bans, on the so-called good censor (China Dragonfly) -- very tough. #StopTheBias [twitter.com] youtu.be/32Szg7nbCmQ [youtu.be]

    And maybe you work for Google. Well, you don't have to anymore. The REAL jobs are back. The ones that make our Country stronger -- not weaker!

    I'll tell you, if Ted's going he'd better hurry up. Because we're thinking about we're thinking about releasing the rest of the JFK Documents. And, we're thinking about TOTALLY SEALING our Boarder. Nothing coming in. And nothing going out!

    Starting Score:    1  point
    Moderation   +1  
       Interesting=1, Total=1
    Extra 'Interesting' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   3