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from the all-your-data-are-belong-to-us dept.
The Verge is reporting that the next data minefield is your car. GM has been capturing lots of user data from the cars they have sold and is apparently planning to sell that (stolen|coerced) data to advertisers targeting, for now, radio advertising. Newer cars generate upwards of 600GB of user data per day. This is causing business leaders to drool because some expect the value of this data to reach more than $1.5 trillion by the year 2030, if the data (capture|theft) remains uncontested. GM is the first auto maker so far to try this. The first batch took data from around 90,000 vehicles. However, there was not much detail given about how permission was gained for this data capture and whether agreement was coerced or through ignorance.
GM captured minuted details such as station selection, volume level, and ZIP codes of vehicle owners, and then used the car's built-in Wi-Fi signal to upload the data to its servers. The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who stopped at a Tim Horton's restaurant. (No data on that donut order, though.)
Also at The Detroit Free Press : GM tracked radio listening habits for 3 months: Here's why.
(Score: 1, Interesting) by Anonymous Coward on Saturday October 20 2018, @05:33PM (1 child)
i've got an early 2000's japanese vehicle with ~175k on it and i've just about fixed everything on it that needs fixing. i only drive like 3k a year and i expect to get at least a 100k more out it. hopefully, when i upgrade, it will be into a FOSS vehicle or one i built myself. it may be reminiscent of mad max if things don't change for the better.
(Score: 0) by Anonymous Coward on Saturday October 20 2018, @05:52PM
> ... or one i built myself...
Been there, done that (high school project). Suggest you start designing and building your car now so that it will be ready when you need it. Contrary to various kit car adverts (etc) that make it look easy, it's going to take a long time, cars are complex, even old cars.