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takyon writes:

Snapchat's PR firm sues influencer for not promoting Spectacles on Instagram

Influencer marketing could get a lot more accountable if Snapchat's PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold 220,000 of v1 and had to take a $40 million write-off. Instead, Snap comes off looking a little desperate to make Spectacles seem cool.

Snap Inc. commissioned its public relations firm PR Consulting (real imaginative) to buy it an influencer marketing campaign on Instagram. The firm struck a deal with Grown-ish actor Luka Sabbat after he was seen cavorting with Kourtney Kardashian. Sabbat got paid $45,000 up front with the promise of another $15,000 to post himself donning Spectacles on Instagram.

He was contracted to make one Instagram feed post and three Stories posts with him wearing Specs, plus be photographed wearing them in public at Paris and Milan Fashion Weeks. He was supposed to add swipe-up-to-buy links to two of those Story posts, get all the posts pre-approved with PRC, and send it analytics metrics about their performance.

But Sabbat skipped out on two of the Stories, one of the swipe-ups, the photo shoots, the pre-approvals and the analytics. So as Variety's Gene Maddaus first reported, PRC is suing Sabbat to recoup the $45,000 it already paid plus another $45,000 in damages.

The lawsuit might give Spectacles more exposure than Mr. Sabbat would have.

Also at Business Insider, Engadget, and Entrepreneur.

Previously: Snapchat's Spectacles: A Bad Idea in Hindsight
Snapchat Takes a Second Shot at Wearable Camera "Spectacles"
Snap Gives Spectacles a Face Lift to Look More Like Traditional Sunglasses

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