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Chrome 71 will block any and all ads on sites with "abusive experiences"
Google is promising to punish sites that offer what the company calls "abusive experiences." Chrome 71, due for release in December, will blacklist sites that are repeat offenders and suppress all advertising on those sites.
The behaviors deemed abusive cover a range of user-hostile things, such as ads that masquerade as system error messages, ads with fake close boxes that actually activate an ad when clicked, phishing, and malware. In general, if an ad is particularly misleading, destructive, or intrusive, it runs the risk of being deemed abusive.
Chrome already takes some actions against certain undesirable website behaviors; it tries to block popups, it limits autoplay of video, and it blocks certain kinds of redirection. These measures have been insufficient to prevent misleading or dangerous ads, hence Google taking further steps to banish them from the Web.
Also at The Verge, 9to5Google, Engadget, and Search Engine Journal.
Previously: Google Preparing to Filter "Unacceptable Ads" in 2018
Google Chrome to Begin Blocking "Non-Compliant Ads" on Feb. 15
(Score: 2) by Pino P on Tuesday November 06 2018, @07:03PM (2 children)
I doubt that it's practical to accurately block floating paused advertisements without site-specific blocking lists. I suspect that detecting whether a floating element is an essential user interface element or an advertisement is AI-complete.
(Score: 3, Insightful) by Snotnose on Tuesday November 06 2018, @07:16PM
As I hate floating ads, and can't imagine a use them them in a decent GUI, I'm ok with flat out blocking the damned things.
When the dust settled America realized it was saved by a porn star.
(Score: 0) by Anonymous Coward on Tuesday November 06 2018, @08:16PM
Those floating UI's are even more cancerous than the ads because they steal vertical screen space. Site UI's belong in a side bar.