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Chrome 71 will block any and all ads on sites with "abusive experiences"
Google is promising to punish sites that offer what the company calls "abusive experiences." Chrome 71, due for release in December, will blacklist sites that are repeat offenders and suppress all advertising on those sites.
The behaviors deemed abusive cover a range of user-hostile things, such as ads that masquerade as system error messages, ads with fake close boxes that actually activate an ad when clicked, phishing, and malware. In general, if an ad is particularly misleading, destructive, or intrusive, it runs the risk of being deemed abusive.
Chrome already takes some actions against certain undesirable website behaviors; it tries to block popups, it limits autoplay of video, and it blocks certain kinds of redirection. These measures have been insufficient to prevent misleading or dangerous ads, hence Google taking further steps to banish them from the Web.
Also at The Verge, 9to5Google, Engadget, and Search Engine Journal.
Previously: Google Preparing to Filter "Unacceptable Ads" in 2018
Google Chrome to Begin Blocking "Non-Compliant Ads" on Feb. 15
(Score: 3, Informative) by Pino P on Tuesday November 06 2018, @07:07PM
"No one needs anyone; they don't even just pretend."
On sites that don't have high media engagement, Chrome already blocks autoplaying audio and autoplaying video that lacks the muted attribute. One way for website operators to work around this is a so-called "pivot to video": provide more articles in the form of video rather than text in order to artificially inflate the media engagement metric that Chrome uses.