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Chrome 71 will block any and all ads on sites with "abusive experiences"
Google is promising to punish sites that offer what the company calls "abusive experiences." Chrome 71, due for release in December, will blacklist sites that are repeat offenders and suppress all advertising on those sites.
The behaviors deemed abusive cover a range of user-hostile things, such as ads that masquerade as system error messages, ads with fake close boxes that actually activate an ad when clicked, phishing, and malware. In general, if an ad is particularly misleading, destructive, or intrusive, it runs the risk of being deemed abusive.
Chrome already takes some actions against certain undesirable website behaviors; it tries to block popups, it limits autoplay of video, and it blocks certain kinds of redirection. These measures have been insufficient to prevent misleading or dangerous ads, hence Google taking further steps to banish them from the Web.
Also at The Verge, 9to5Google, Engadget, and Search Engine Journal.
Previously: Google Preparing to Filter "Unacceptable Ads" in 2018
Google Chrome to Begin Blocking "Non-Compliant Ads" on Feb. 15
(Score: 2) by Pino P on Tuesday November 06 2018, @07:14PM (1 child)
<sarcasm>And the only ad exchange with non-abusive policies is DoubleClick.</sarcasm>
But even if that is true, publishers can work around this by not selling a site's ad space through a network or exchange. Instead, publish a rate card on your site and sell ad space directly to advertisers, as Daring Fireball [daringfireball.net] and Read the Docs [readthedocs.io] do.
(Score: 2) by ikanreed on Tuesday November 06 2018, @07:23PM
No, but seriously, even if they do this well, and with nothing but the best interests of their end users, they're still wide open for an anti-trust beatdown.