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Chrome 71 will block any and all ads on sites with "abusive experiences"
Google is promising to punish sites that offer what the company calls "abusive experiences." Chrome 71, due for release in December, will blacklist sites that are repeat offenders and suppress all advertising on those sites.
The behaviors deemed abusive cover a range of user-hostile things, such as ads that masquerade as system error messages, ads with fake close boxes that actually activate an ad when clicked, phishing, and malware. In general, if an ad is particularly misleading, destructive, or intrusive, it runs the risk of being deemed abusive.
Chrome already takes some actions against certain undesirable website behaviors; it tries to block popups, it limits autoplay of video, and it blocks certain kinds of redirection. These measures have been insufficient to prevent misleading or dangerous ads, hence Google taking further steps to banish them from the Web.
Also at The Verge, 9to5Google, Engadget, and Search Engine Journal.
Previously: Google Preparing to Filter "Unacceptable Ads" in 2018
Google Chrome to Begin Blocking "Non-Compliant Ads" on Feb. 15
(Score: 2) by Pino P on Wednesday November 07 2018, @03:28AM (2 children)
How many methods in this test suite [pineight.com] does AutoplayStopper block, and how many get past it?
(Score: 2) by inertnet on Wednesday November 07 2018, @12:28PM (1 child)
It didn't block GIF and other image based 'video', which is strange because it does block those annoying animated GIF's on Twitter. That was originally the reason why I installed it in the first place. For a quiet, static, readable experience instead of dozens of stupid annoying animated GIF memes in my face. Not that I use Twitter by choice, but sometimes it's the only place where relevant information gets posted, often followed by blaring GIF's that I'm not interested in. This blocker freezes those GIF's.
(Score: 2) by Pino P on Wednesday November 07 2018, @02:17PM
The Twitter platform transcodes GIF to AVC, an MPEG-4 codec, to save bandwidth.
The hard part about blocking video is that if most people block MPEG-4, advertisers will likely revert to GIF. And if you pay per bit for your Internet connection, as many users of cellular or satellite Internet do, reverting to GIF costs you money.