SoylentNews is people
SoylentNews
posted by
martyb
on Saturday November 10 2018, @04:23AM
from the "Yelp"-definition:-n.-A-cry-of-pain dept.
from the "Yelp"-definition:-n.-A-cry-of-pain dept.
CNBC:
Yelp cratered as much as 32 percent Friday, a day after releasing third-quarter earnings that revealed advertisers are abandoning the site and denting revenue.
Shares fell as low as $29.33, a new 52-week low, before paring some losses to close nearly 27 percent down at $31.92. The plunge makes for the stock's worst day of trading since going public in 2012.
Yelp added zero net new advertising customers during the quarter. Yelp earlier this year switched from long-term advertising contracts in local markets to more flexible, nonterm contracts. That change resulted in significant contract cancellations.
The change in contract terms was cited as the reason for the decline.
This discussion has been archived.
No new comments can be posted.
Yelp Craters as Much as 32% as Advertisers Abandon the Site
|
Log In/Create an Account
| Top
| 17 comments
| Search Discussion
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
If the thunder don't get you, then the lightning will.
(Score: 4, Insightful) by Anonymous Coward on Saturday November 10 2018, @04:39AM (2 children)
Yelp makes money off advertisements? I thought they were just a run-of-the-mill extortion racket: "It'd be a real shame if everyone got to read these made up bad reviews of your establishment, wouldn't it? How about you pay up to have them removed..."
(Score: 4, Insightful) by RandomFactor on Saturday November 10 2018, @11:11AM
This sounds right, but i'm a touch cynical.
.
I never intentionally go to Yelp.
.
I always kind of ranked it up there with all the other sites that just live by intercepting search results and attempt to push down the actual things you are searching for in results.
В «Правде» нет известий, в «Известиях» нет правды
(Score: 0) by Anonymous Coward on Sunday November 11 2018, @01:49AM
The "product" they sell as the front of the extortion racket is the ads. Basically, when you type in "restaurants" it shows ads for their featured listings. Makes both parties look better if the featured listings don't have those bad reviews, or if the bad ones they do show appear to be from some unhinged nutjob who writes letters to the editor about "Shillary" or "Trumpelstiltskin"