SoylentNews is people
SoylentNews
L'Oréal's wearable sensor will track your UV exposure throughout the day
L'Oréal has announced a wearable device that measures your exposure to ultraviolet radiation that can seriously damage your skin and eyes and potentially cause skin cancer. The La Roche-Posay My Skin Track UV sensor is designed to clip onto your clothes or bag, and it relies on NFC rather than Bluetooth to transmit its data, meaning it doesn't require a battery to function. L'Oreal previously introduced a similar sensor that attached to your fingernail.
Despite the dangers of UV radiation, it can be very difficult to know exactly how much you're being exposed to. UVA rays can penetrate clouds and glass, which means you're probably exposed to them more than you think. L'Oréal's sensor has the potential to educate people about how often they're being exposed, although it won't solve the problem of people not using enough sunscreen in response.
Once your phone has the UV data, it can integrate it into Apple's HealthKit if you're using an iOS device. There will also be shortcuts to purchase skincare products from L'Oréal's skincare brand La Roche-Posay within the app.
Love the skin you're in. Especially if you're a vampire.
(Score: 0) by Anonymous Coward on Wednesday November 14 2018, @09:00PM (4 children)
"Buy , which we make though others are available, and reduce your risk of by x%."
I hope to see more of it, rather than the innane "Buy this thing because we made you associate it with this lifestyle/identity you would like to have."
(Score: 0) by Anonymous Coward on Wednesday November 14 2018, @09:03PM
"Buy ‹this type of product›, which we make though others are available, and reduce your risk of ‹health problem› by x%."
(Score: 2) by ikanreed on Wednesday November 14 2018, @09:25PM (2 children)
I mean, it's not like loreal is the only company that makes fucking sunscreen.
(Score: 0) by Anonymous Coward on Wednesday November 14 2018, @09:51PM (1 child)
L'Oréal is 20% of the market share of all suncreen here, advertising for sunscreen in general is 1/5th advertising for L'Oréal.
I acknowledge that other options are available in the post itself, I don't see how this changes that the purpose of this is to make people buy sunscreen (20% of whom will go with L'Oréal).
(Score: 2) by ikanreed on Wednesday November 14 2018, @10:09PM
Alright, fair, I'm always down for tearing companies with too much market share to shreds.