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Microsoft Experiments with Ads in Windows Email

posted by chromas on Saturday November 17 2018, @12:45PM   Printer-friendly
from the dot-dot-dot-for-now dept.

An Anonymous Coward writes:

https://www.theverge.com/2018/11/16/18098855/microsoft-windows-10-email-mail-app-advertising-pilot-program

Do you use the default Mail client on your PC, the one that comes with Windows 10, to read your email? How would you feel if Microsoft decided to throw in a few ads right at the top of your inbox?

These aren't rhetorical questions — as Windows news site Aggiornamenti Lumia noticed today, Microsoft is already testing that exact idea in a number of countries around the world. According to Microsoft's FAQ, what we're seeing is a pilot program, an experiment, a test that'll theoretically help the company decide if it should actually roll out the feature for real.

Update, 11:52 AM PT: Microsoft comms head Frank Shaw tells us the company has decided to turn these ads off. He also says the experiment was never intended to be tested broadly, which doesn't quite jibe with the existence of a FAQ about a pilot program taking place in several countries around the world, but either way the ads should be gone.

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  • (Score: 0) by Anonymous Coward on Saturday November 17 2018, @04:50PM (2 children)

    by Anonymous Coward on Saturday November 17 2018, @04:50PM (#763142)

    Their search within the repo function is breaking now. That is a key feature... It is amazing how they seem to just mess up everything they touch but still make money.

  • (Score: 4, Insightful) by SDRefugee on Saturday November 17 2018, @05:54PM (1 child)

    by SDRefugee (4477) on Saturday November 17 2018, @05:54PM (#763158)

    Because corporations and people who don't know any better keep using MS products. I used/supported Windows for 20 years as a sysadmin and
    when I retired I decided I was done with insanity that IS Microsoft. All of my home systems are one Linux distro or another, and I can not think of ANY
    thing that would cause me to go back to Windows, ESPECIALLY Windows 10 and its half-assed updating/reboots whenever it wants and let's not forget
    the spyware aspects of it.. The ONLY way to win with MS is to NOT PLAY......

    --
    America should be proud of Edward Snowden, the hero, whether they know it or not..

    • (Score: 1) by Goghit on Sunday November 18 2018, @06:23PM

      by Goghit (6530) on Sunday November 18 2018, @06:23PM (#763565)

      Same here. It was so liberating to realize that once I was retired no one was paying me to use Microsoft products. It's been delightful.