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Do you use the default Mail client on your PC, the one that comes with Windows 10, to read your email? How would you feel if Microsoft decided to throw in a few ads right at the top of your inbox?
These aren't rhetorical questions — as Windows news site Aggiornamenti Lumia noticed today, Microsoft is already testing that exact idea in a number of countries around the world. According to Microsoft's FAQ, what we're seeing is a pilot program, an experiment, a test that'll theoretically help the company decide if it should actually roll out the feature for real.
Update, 11:52 AM PT: Microsoft comms head Frank Shaw tells us the company has decided to turn these ads off. He also says the experiment was never intended to be tested broadly, which doesn't quite jibe with the existence of a FAQ about a pilot program taking place in several countries around the world, but either way the ads should be gone.
(Score: 2) by Nuke on Saturday November 17 2018, @07:51PM
I don't know why someone modded this as Troll because the basic point is correct - that MS want to get you subscribing, like with MS Office 365 and Adobe Photoshop - it is a software maker's wet dream because they don't need to keep writing new ever-shinier versions to make money. Yes, MS allow(ed) people to install Win10 for free (and shut off roll-back) but expect that at some future point they will start charging for updates and security patches on a subscription-only basis.
Meanwhile pushing adware and selling your data can be a nice little earner.