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posted by chromas on Saturday November 17 2018, @12:45PM   Printer-friendly
from the dot-dot-dot-for-now dept.

https://www.theverge.com/2018/11/16/18098855/microsoft-windows-10-email-mail-app-advertising-pilot-program

Do you use the default Mail client on your PC, the one that comes with Windows 10, to read your email? How would you feel if Microsoft decided to throw in a few ads right at the top of your inbox?

These aren't rhetorical questions — as Windows news site Aggiornamenti Lumia noticed today, Microsoft is already testing that exact idea in a number of countries around the world. According to Microsoft's FAQ, what we're seeing is a pilot program, an experiment, a test that'll theoretically help the company decide if it should actually roll out the feature for real.

Update, 11:52 AM PT: Microsoft comms head Frank Shaw tells us the company has decided to turn these ads off. He also says the experiment was never intended to be tested broadly, which doesn't quite jibe with the existence of a FAQ about a pilot program taking place in several countries around the world, but either way the ads should be gone.


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  • (Score: 2) by Gaaark on Saturday November 17 2018, @11:04PM

    by Gaaark (41) on Saturday November 17 2018, @11:04PM (#763247) Journal

    They're just hoping to be able to kill it from the inside somehow: Embrace, extend, extinguish.

    They don't really care: if they did you would see no OOXML or whatever their 'open source' document format is. You'd see them dropping that for real open source document formats.
    You'd see better graphics drivers.
    You'd see REAL support.

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