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posted by Fnord666 on Monday November 19 2018, @10:46AM   Printer-friendly
from the thank-you-Michael-Bay dept.

Submitted via IRC for Bytram

Dynamic audiovisuals increase spectator attention, but inhibits conscious processing

Scene changes inhibit a spectator's blink rate, thus increasing their attention. It also produces a flow of brain activities from the occipital lobe towards the frontal lobe. These are the conclusions reached by researchers from the Universitat Autònoma de Barcelona and the Pablo de Olavide University, Sevilla. The study, recently publishd [sic] in the journal Neuroscience, deals with what happens after the scene changes from a triple approach: frequency in blinking, electric activity in the brain and functional connectivity associated with the brain.

The research also concluded that the editing style influences a spectator's perception. Scene changes presented in a dynamic and chaotic style, such as video-clips, produce more activity in the visual processing areas when compared to more continuous and orderly scene changes. Likewise, the activity in frontal areas in charge of more complex processes is superior when the editing style is more continuous and orderly.


Original Submission

 
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  • (Score: 1, Insightful) by Anonymous Coward on Monday November 19 2018, @02:31PM (4 children)

    by Anonymous Coward on Monday November 19 2018, @02:31PM (#763875)

    It's not like we didn't know that already. This strategy is actively used in both marketing and politics. Why convince someone with good arguments when you can just Oh look! A squirrel!

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  • (Score: 3, Funny) by Bot on Monday November 19 2018, @03:08PM

    by Bot (3902) on Monday November 19 2018, @03:08PM (#763878) Journal

    where?

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    Account abandoned.
  • (Score: 2) by bob_super on Monday November 19 2018, @05:03PM (1 child)

    by bob_super (1357) on Monday November 19 2018, @05:03PM (#763920)

    Anyone with children knows that no external request or demand can be processed while the eyes are riveted to the blinky screen.

    • (Score: 0) by Anonymous Coward on Tuesday November 20 2018, @09:27AM

      by Anonymous Coward on Tuesday November 20 2018, @09:27AM (#764192)

      Anyone with children knows...

      Hey don't worry, the first 40 years are the worst!

  • (Score: 4, Informative) by c0lo on Monday November 19 2018, @09:09PM

    by c0lo (156) Subscriber Badge on Monday November 19 2018, @09:09PM (#764017) Journal

    This strategy is actively used in both marketing and politics.

    An agile software development.
    Where you must release sooner and often, and then divide your attention between next release and fixing the zillions of corners you cut earlier.

    --
    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford