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Adoption of mobile payment shifts consumer spending patterns, habits
Paying for a cup of coffee with a smartphone instead of a credit card is gaining prominence among consumers – and is disrupting their spending patterns and consumption habits, according to new research co-written by a University of Illinois expert who studies operations management.
[...] Using a unique data set from one of the largest banks in China – which contained the transaction data from personal computer, offline and mobile payment channels – Xu and co-authors found that, on average, the total transaction amount increased by 2.4 percent after the adoption of the mobile payment channel, and that the total transaction frequency increased by more than 23 percent.
[...] “Switching to the mobile channel leads to more shopping overall, and it particularly affects more hedonistic shopping such as food, entertainment and travel,” Xu said. “But it doesn’t affect purchases like education or health care. So it’s changing consumer behavior.”
The greatest impact came on less costly items that are purchased frequently, such as beverages and movie tickets.
(Score: 2) by SomeGuy on Sunday December 02 2018, @07:00PM (1 child)
Well, that makes sense. Just look around and watch as every woman out there swipes away at her favorite online shopping site. Cell phones are just a purchasing platform.
But like tracking, there is no benefit to the actual user/customer, just the businesses.
(Score: 2) by Magic Oddball on Monday December 03 2018, @02:38AM
It's only "every woman" if you exclude the many who don't have smartphones (like my paternal aunt), typically use their computer for purchases after doing research & price-comparisons on it (like me), prefer to use their a tablet at home, or generally just don't spend any more time "shopping" than they have to (also like me). Therefore your generalization is invalid, as mass generalizations of half the population typically are.