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Richard Branson Launches $3M Challenge to Reinvent the Air Conditioner

posted by martyb on Tuesday December 04 2018, @12:32AM   Printer-friendly
from the cool-idea dept.

An Anonymous Coward writes:

Richard Branson (who asked for UK taxpayer money to repair his private island after hurricane Irma) Has set a climate change challenge:

As the world continues to warm, you can expect more and more folks to be turning to air conditioners to keep their living environments cool and comfortable. And in that sense, this energy-intensive technology will do plenty to exacerbate the very problem it is designed to solve. The Global Cooling Prize is a competition to help stop runaway climate change, by dangling US$3 million in prize money for the development of more energy-efficient cooling solutions.

The Global Cooling Prize is backed by the Indian government among other partners, with Richard Branson taking on the ambassadorial duties.

$3M could keep this site running for some time -- go team SoylentNews!

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  • (Score: 0) by Anonymous Coward on Tuesday December 04 2018, @02:25PM

    by Anonymous Coward on Tuesday December 04 2018, @02:25PM (#769551)

    Mumu has such a negative connotation. Perhaps call it a "Toga", and attract fresh-out-of-college talent into the workplace as well?