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Intel Signs $100 Million Deal With ESL to Promote its Brand With eSports

posted by Fnord666 on Friday December 14 2018, @12:44PM   Printer-friendly
from the up-next-competitive-knitting dept.

takyon writes:

Intel and ESL Commit $100 Million to eSports

Intel and eSports organizer and production company ESL have announced this week a commitment to invest at least $100 million to "shape the future landscape of eSports through innovative technology, tournaments and events" through 2021 in what the companies described as "the biggest brand and technology eSports partnership in history." That's a lot of money, but it almost doesn't seem like it when you consider the duo's belief that eSports will become a billion-dollar industry. Almost.

This partnership isn't new. Intel and ESL have worked together on the Intel Extreme Masters tournament series for Counter Strike: Global Offensive (CS:GO) and other titles since 2006. Intel also sponsors the ESL One circuit for CS:GO and Dota 2, the ESL Pro League for CS:GO and the multi-tourney Intel Grand Slam that challenged CS:GO teams to win four of 10 events in 2018 in exchange for $1 million and gold bars engraved with their names.

Also at CNBC.

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  • (Score: 2) by EvilSS on Friday December 14 2018, @04:27PM (1 child)

    by EvilSS (1456) Subscriber Badge on Friday December 14 2018, @04:27PM (#774450)

    Kyle Orland's article further mentions that Capcom requires a royalty for Street Fighter series tournaments.

    Nothing wrong with that. I said they support them, I didn't say they did it for free, especially with big leagues.

    Activision Blizzard has had a copyright dispute with a Korean league [wikipedia.org]

    That was a single incident, and if you dig into it, it had to do with a breakdown in negotiations with Blizzard over royalties. The rest of your examples are about streaming and mostly around let's play videos, not organized e-sports legues. Or do you know the difference?

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  • (Score: 2) by Pino P on Friday December 14 2018, @07:05PM

    by Pino P (4721) on Friday December 14 2018, @07:05PM (#774514) Journal

    Capcom requires a royalty for Street Fighter series tournaments.

    Nothing wrong with that.

    When Capcom quotes a royalty in excess of what a particular tournament's organizer would reasonably be able to pay, or when a prospective tournament organizer cannot find a rate sheet in the first place, something wrong becomes detectable. In addition, esports compete with ball sports, which have no owner. For example, the USTA has no legal right to a royalty for the manufacture of tennis equipment or the broadcast of matches.

    That was a single incident

    Courts build precedent around single incidents. So do licensing departments that demand "most favored" status.

    The rest of your examples are about streaming and mostly around let's play videos, not organized e-sports legues.

    Both apples and oranges are examples of edible fruits of trees. Both disputes over walkthrough videos and disputes over esports streams and VODs are examples of disputes over public performance rights in video games.