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Netflix’s Biggest Competition Isn’t Sleep — It’s YouTube

posted by mrpg on Saturday December 15 2018, @02:44PM   Printer-friendly
from the subscribe-and-like-me! dept.

Phoenix666 writes:

VentureBeat:

Each day in India’s capital, New Delhi, hundreds of thousands of people take a quiet subway across the crowded suburbs to reach their work. The relative calm is interrupted every few minutes as the train reaches a station and an ever-growing population jostles to find a seat. Seconds later, everyone returns their attention to their smartphone screen, resuming the comedy sketch they were watching on YouTube.

More than 7,500 miles away, executives at Netflix are scrambling for new strategies to court this audience. Earlier this year, CEO Reed Hastings, who has identified sleep as the biggest competition to his service on multiple occasions, wondered out loud if the next 100 million Netflix subscribers are in India.

They probably are, but YouTube, not sleep, has already claimed them.

The story posits that YouTube is overtaking Netflix because it is more mobile-friendly.

Original Submission

 
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  • (Score: 2) by takyon on Saturday December 15 2018, @03:33PM (2 children)

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Saturday December 15 2018, @03:33PM (#774783) Journal

    I haven't seen anything like that with my adblocker in place. Are you logged in while watching?

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  • (Score: 0) by Anonymous Coward on Saturday December 15 2018, @03:51PM (1 child)

    by Anonymous Coward on Saturday December 15 2018, @03:51PM (#774787)

    I dont have an account. Using firefox 63 and ublock origin w youtube open in a secondary monitor playing music. So it may have to do with how often you interact with the page. They may also be AB testing this new 'feature'.