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Each day in India’s capital, New Delhi, hundreds of thousands of people take a quiet subway across the crowded suburbs to reach their work. The relative calm is interrupted every few minutes as the train reaches a station and an ever-growing population jostles to find a seat. Seconds later, everyone returns their attention to their smartphone screen, resuming the comedy sketch they were watching on YouTube.
More than 7,500 miles away, executives at Netflix are scrambling for new strategies to court this audience. Earlier this year, CEO Reed Hastings, who has identified sleep as the biggest competition to his service on multiple occasions, wondered out loud if the next 100 million Netflix subscribers are in India.
They probably are, but YouTube, not sleep, has already claimed them.
The story posits that YouTube is overtaking Netflix because it is more mobile-friendly.
(Score: 2, Interesting) by Anonymous Coward on Sunday December 16 2018, @07:21PM (1 child)
there's a netflix competitor in asia: iFlix. they sell "time" via scratch cards. what they don't tell you after spending money on the cards, is that you need to register your phone number with them before you can use the code on the card.
also, it has a dedicated app on android but the "customer care" stuff happens via external email address. they can transport gigatons of random data to a gazillion people but cannot be bothered to integrate "customer care" and "feddback" into the app itself?
after giving you my money, i can give you my time to remember a username and password and be bothered to enter a ass-long unlock code scratched free (instead of using the barcode reader feature of the camera) but else stop pestering me.
will not use again.
(Score: 0) by Anonymous Coward on Monday December 17 2018, @02:53AM
Netflix credit can be purchased at stores now. Buy the card, it is activated at the counter, enter the info to update the credit on your Netflix account. Easy.
Netflix don't need to do credit card processing. I don't need to put my credit card info across the Internet. The local store gets a cut. Everyone wins.