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World's First- Ever Graphene Hiking Boots Unveiled

posted by martyb on Tuesday December 18 2018, @08:29PM   Printer-friendly
from the go-take-a-hike dept.

Phoenix666 writes:

Phys.org:

The world's first-ever hiking boots to use graphene have been unveiled by The University of Manchester and British brand inov-8.

Building on the international success of their pioneering use of graphene in trail running and fitness shoes last summer, the brand is now bringing the revolutionary technology to a market recently starved of innovation.

Just one atom thick and stronger than steel, graphene has been infused into the rubber of inov-8's new ROCLITE hiking boots, with the outsoles scientifically proven to be 50% stronger, 50% more elastic and 50% harder wearing.

How long before graphene-infused tires hit the market, too?

Original Submission

 
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  • (Score: 4, Funny) by bob_super on Tuesday December 18 2018, @08:31PM (6 children)

    by bob_super (1357) on Tuesday December 18 2018, @08:31PM (#776025)

    > scientifically proven to be 50% stronger, 50% more elastic and 50% harder wearing.

    the 90s called and want their marketing cliché back.

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  • (Score: 2) by nitehawk214 on Tuesday December 18 2018, @08:37PM (1 child)

    by nitehawk214 (1304) on Tuesday December 18 2018, @08:37PM (#776028)

    I think they just like to say 50%. Also from the article:

    incorporate graphene into 50% of our range

    And what units and what measuring technique is on that 50% more harder, faster, stronger claims?

    And calling it "inov-8", ok this sounds like it is pure marketing hype.

    --
    "Don't you ever miss the days when you used to be nostalgic?" -Loiosh

    • (Score: 3, Informative) by PiMuNu on Wednesday December 19 2018, @06:35AM

      by PiMuNu (3823) on Wednesday December 19 2018, @06:35AM (#776203)

      If you use 50 % of a statistic in 50 % of your words, it makes you sound 50 % more scientific.

  • (Score: 3, Funny) by Rosco P. Coltrane on Tuesday December 18 2018, @09:18PM (3 children)

    by Rosco P. Coltrane (4757) on Tuesday December 18 2018, @09:18PM (#776051)

    the 90s called and want their marketing cliché back.

    Yeah that's right. Graphene is so yesterday. Seriously, in 2018, I expected the boots to be blockchain-powered also.

    So disapppointing...