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World's First- Ever Graphene Hiking Boots Unveiled

posted by martyb on Tuesday December 18 2018, @08:29PM   
from the go-take-a-hike dept.

Phoenix666 writes:

Phys.org:

The world's first-ever hiking boots to use graphene have been unveiled by The University of Manchester and British brand inov-8.

Building on the international success of their pioneering use of graphene in trail running and fitness shoes last summer, the brand is now bringing the revolutionary technology to a market recently starved of innovation.

Just one atom thick and stronger than steel, graphene has been infused into the rubber of inov-8's new ROCLITE hiking boots, with the outsoles scientifically proven to be 50% stronger, 50% more elastic and 50% harder wearing.

How long before graphene-infused tires hit the market, too?

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Original Submission

• Re:Marketing Re:Marketing (Score: 2) by nitehawk214 on Tuesday December 18 2018, @08:37PM (1 child)

  by nitehawk214 (1304) on Tuesday December 18 2018, @08:37PM (#776028)

  I think they just like to say 50%. Also from the article:

  incorporate graphene into 50% of our range

  And what units and what measuring technique is on that 50% more harder, faster, stronger claims?

  And calling it "inov-8", ok this sounds like it is pure marketing hype.

  --
  "Don't you ever miss the days when you used to be nostalgic?" -Loiosh

  Parent

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• Re:Marketing (Score: 3, Informative) by PiMuNu on Wednesday December 19 2018, @06:35AM

  by PiMuNu (3823) on Wednesday December 19 2018, @06:35AM (#776203)

  If you use 50 % of a statistic in 50 % of your words, it makes you sound 50 % more scientific.

  Parent