The world's first-ever hiking boots to use graphene have been unveiled by The University of Manchester and British brand inov-8.
Building on the international success of their pioneering use of graphene in trail running and fitness shoes last summer, the brand is now bringing the revolutionary technology to a market recently starved of innovation.
Just one atom thick and stronger than steel, graphene has been infused into the rubber of inov-8's new ROCLITE hiking boots, with the outsoles scientifically proven to be 50% stronger, 50% more elastic and 50% harder wearing.
How long before graphene-infused tires hit the market, too?
(Score: 0) by Anonymous Coward on Wednesday December 19 2018, @07:22PM (1 child)
"Contains Graphene!" .. all marketing BS. One atom thick layer, somewhere inside the boot material is now going to magically make the boot SO TOUGH. Yet they will charge 10x the price. Its like adding truffle to anything makes it top-tier (see Worth-It series on youtube). Plain boring cheese pizza (worth $1), but "chef" grates 2 grams of truffle on top and "wow, the $800 pizza". Same here - a forgettable mediocre shoe is "infused" with graphene.....
(Score: 2) by takyon on Wednesday December 19 2018, @07:30PM
Hopefully, a university would not participate in a graphene-based marketing lie. But you never know.
I guess it is not so easy to benchmark a shoe. Or a tennis racquet [smh.com.au].
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