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posted by Fnord666 on Friday December 21 2018, @07:51PM   Printer-friendly
from the two-faces-of-Juul dept.

Altria board approves $13 billion investment in e-cigarette company Juul

Altria's board of directors has approved its $12.8 billion investment in leading e-cigarette manufacturer Juul, with a formal announcement planned for Thursday before market open, people familiar with the matter told CNBC. Juul's board is meeting to consider the deal.

Tobacco giant Altria will invest $12.8 billion for a 35 percent stake in Juul, which values the e-cigarette company at $38 billion, the people said. The deal combines the maker of the best-selling cigarette with the best-selling e-cigarette and comes as both companies are under pressure.

The deal marks a turning point for Juul. The company has positioned itself as anti-tobacco, with a mission to help to wean adults off combustible cigarettes, which are responsible for killing about half a million Americans every year. With this deal, though, it will be partly owned by one of the world's biggest tobacco giants.

As such, Juul stipulated a number of conditions to help ensure the Altria deal furthers its goals. As part of the agreement, Altria would add Juul coupons to Marlboro and other cigarette packs and give Juul some of its prime shelf space, the people familiar said.

Also at NYT, Reuters, and The Verge.

See also: Marlboro maker Altria nears deal to take 35 percent stake in leading e-cigarette company Juul, sources say
$1.3 million: the average bonus Juul employees get after a deal with a cigarette maker

[$38 billion] makes Juul Labs Inc. more valuable than Airbnb and Elon Musk's SpaceX, according to Bloomberg News.

Previously: E-Cig Maker Juul Valued at $15-16 Billion
FDA Raided E-Cigarette Maker Juul to Look for Evidence That the Company Targets Minors
Juul Boosts Lobbying Spending as Potential E-Cigarette Regulations Loom
Marlboro Owner Invests $1.8 Billion in Cannabis Company


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  • (Score: 2) by edIII on Saturday December 22 2018, @02:58AM (2 children)

    by edIII (791) on Saturday December 22 2018, @02:58AM (#777416)

    *wipes crumbs from face* They make those? ;)

    Sometimes they're too strong for going out and about. Seems easier to control with a vape pen, whereas an edible is more like a roller coaster. Once you leave the station you're going for the ride no matter what.

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  • (Score: 2) by takyon on Saturday December 22 2018, @04:10AM (1 child)

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Saturday December 22 2018, @04:10AM (#777432) Journal

    I'm not too knowledgeable about it, so one of the soystoners will need to pitch in. But I imagine that if a product is well labeled, it will tell you almost exactly how much THC and CBD it contains. This should be mixed into stuff like butter or chocolate that gets evenly mixed throughout the entire product, so that if you cut it in half with a knife, or break a square off, you are getting a reasonably accurate fraction of the contents. Then all you need to know is how much it takes for you to feel a certain effect, which should be achievable with some (enjoyable) trial and error over a week or two.

    Furthermore, if it's about taking it in gradually rather than all at once, a subdividable chocolate bar or something would help. Snap off a square, eat it, repeat every 15 minutes. Maybe more complicated trial and error, but it seems possible.

    Maureen Dowd wrote her dumb column [vice.com], but nobody has to be a square like her. Play it smart. You can ingest the devil's lettuce.

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    • (Score: 2) by edIII on Saturday December 22 2018, @08:52PM

      by edIII (791) on Saturday December 22 2018, @08:52PM (#777654)

      Ohh, that's no longer possible in Northern California. They completely killed the edible industry. You used to be able to find relatively affordable edibles in the $10-$25 price range that had 200-300mg THC/CBD in them. I think some fucking newbs ruined it with a low tolerance person losing their shit on a 350mg THC candy bar eaten all at once. Now the regulations are designed to artificially inflate prices to reduce consumption, and vastly increased taxes, along with neutering the strength. I cannot afford $75 to get the same amount that $15 used to buy. Any product is limited to 100mg in it, and they must be made into individual servings of 10mg each. So unless I want to gain a ton of weight eating unnecessary chocolate, that isn't always gluten free, I'm out of options in the market.

      That's why it is literally 50 times less expensive for me to buy gluten free brownie mix and use some ground up weed. There are recipes to make canabutter, but again, getting the dosages right in a home kitchen is not easy at all. It always depends on the weed you get, so every batch needs to be "hand tested". Which means I got to take a Sunday off, put my helmet on, and see just how far into space it's going to send me.

      A vape pen is like an order of magnitude easier, and it will be our conveniences that kill us :)

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