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MrPlow writes:

Submitted via IRC for SoyCow1984

Netflix has issued a warning to its customers thanks to a meme challenge that has gone viral in which people are choosing to put blindfolds on and navigate the world around them just like the characters in the horror movie “Bird Box.”

[...] For those who spent the holidays visiting friends and not watching Netflix, here’s a quick summary. Netflix released a horror concept movie called Bird Box starring Sandra Bullock. In Bird Box, Bullock and her children, Boy and Girl, are forced to wear blindfolds and navigate a river and spooky forest to protect themselves against the evil monster that, if seen, causes people to kill themselves.

The movie not only broke viewership records, it inspired a bevy of #BirdBoxChallenge memes, including ones in which folks record themselves blindfolded and attempting to do complete tasks, many of which are depicted in the movie.

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.

— Netflix US (@netflix) January 2, 2019

Of course, these videos aren’t staying tucked away. They’re being shared with the world on social media. One viral meme shows a blindfolded family paddling away in their bathtub. Another shows a family running through their living room and one managing to hit the wall instead. There are numerous videos of random people walking blindfolded in cities like New York because sure, why not. One person put a hat over his head while driving.

Source: https://techcrunch.com/2019/01/02/netflix-pleads-with-people-to-stop-doing-the-bird-box-challenge/

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