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British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign

posted by martyb on Sunday January 13 2019, @07:35PM   Printer-friendly
from the We-will-fight-them-on-the-couches dept.

aristarchus writes:

NPR covers a recent recruitment campaign by the British military.

Are you a "binge gamer"?

An unfocused office prankster?

A "me me me millennial"?

If so, the British army wants to recruit you.

It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.

In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."

The posters are hillarious, worth a peek at the original article.

Original Submission

 
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  • (Score: 0) by Anonymous Coward on Sunday January 13 2019, @07:47PM (3 children)

    by Anonymous Coward on Sunday January 13 2019, @07:47PM (#785983)

    Propaganda is always hilarious. Can confirm the peek was worth it.

  • (Score: 5, Insightful) by acid andy on Sunday January 13 2019, @08:57PM

    by acid andy (1683) on Sunday January 13 2019, @08:57PM (#786007) Homepage Journal

    Always, except when it isn't and you don't notice that it's propaganda.

    --
    If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?

  • (Score: 2) by driverless on Monday January 14 2019, @01:11AM

    by driverless (4770) on Monday January 14 2019, @01:11AM (#786169)

    And here's a video showing one of the candidates they're aiming for [youtube.com] applying for a job.

  • (Score: 2) by kazzie on Monday January 14 2019, @09:09AM

    by kazzie (5309) Subscriber Badge on Monday January 14 2019, @09:09AM (#786374)

    Rather than a peek, maybe you should have a proper gander at it.