Stories
Slash Boxes
Comments

SoylentNews is people

British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign

posted by martyb on Sunday January 13 2019, @07:35PM   Printer-friendly
from the We-will-fight-them-on-the-couches dept.

aristarchus writes:

NPR covers a recent recruitment campaign by the British military.

Are you a "binge gamer"?

An unfocused office prankster?

A "me me me millennial"?

If so, the British army wants to recruit you.

It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.

In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."

The posters are hillarious, worth a peek at the original article.

Original Submission

 
This discussion has been archived. No new comments can be posted.
British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign | Log In/Create an Account | Top | 27 comments | Search Discussion
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.

  • (Score: 5, Funny) by Gaaark on Sunday January 13 2019, @08:25PM (4 children)

    by Gaaark (41) on Sunday January 13 2019, @08:25PM (#785994) Journal

    Your army needs you and your....errrr....spunk? ! ? ----->....

    --
    --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
    Starting Score:    1  point
    Moderation   +3  
       Funny=3, Total=3
    Extra 'Funny' Modifier   0  
    Karma-Bonus Modifier   +1  
    Total Score:   5  

  • (Score: 3, Funny) by Anonymous Coward on Sunday January 13 2019, @09:53PM (1 child)

    by Anonymous Coward on Sunday January 13 2019, @09:53PM (#786035)

    Your army needs your overdeveloped right arm.

    • (Score: 4, Funny) by looorg on Sunday January 13 2019, @11:46PM

      by looorg (578) on Sunday January 13 2019, @11:46PM (#786119)

      Just imagine how far you could toss the grenades ...

  • (Score: 1, Funny) by Anonymous Coward on Sunday January 13 2019, @10:31PM (1 child)

    by Anonymous Coward on Sunday January 13 2019, @10:31PM (#786064)

    meme-ified it for you:
    https://www.genolve.com/design/socialmedia/memes?creation=fc28223cc203438ce306c3d6a2c72f01 [genolve.com]

    • (Score: 2) by Gaaark on Monday January 14 2019, @12:51AM

      by Gaaark (41) on Monday January 14 2019, @12:51AM (#786150) Journal

      That. is. AWWWWESOMMME!

      --
      --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---