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British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign

posted by martyb on Sunday January 13 2019, @07:35PM   Printer-friendly
from the We-will-fight-them-on-the-couches dept.

aristarchus writes:

NPR covers a recent recruitment campaign by the British military.

Are you a "binge gamer"?

An unfocused office prankster?

A "me me me millennial"?

If so, the British army wants to recruit you.

It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.

In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."

The posters are hillarious, worth a peek at the original article.

Original Submission

 
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  • (Score: 3, Informative) by Anonymous Coward on Sunday January 13 2019, @10:25PM

    by Anonymous Coward on Sunday January 13 2019, @10:25PM (#786060)

    The irony here is that he quit the army because he was offended and was unable to deal with the consequences of what the army did.

    I don't think you quite get how nasty squaddies can be...google bullying in the british army sometime and consider that's only what gets out/reported. It was a bit shitty of the Ruperts to make him a target this way, though it makes one wonder who he pissed off.

    But seriously I would be upset to.

    Aye, you wonder about the advisability of pissing someone off who has access to automatic weapons....oh, wait, forgot the squaddies only have access to the POS SA80s...(I'm biased, I've fond memories of the FN SLR.)

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