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posted by
martyb
on Sunday January 13 2019, @07:35PM
from the We-will-fight-them-on-the-couches dept.
from the We-will-fight-them-on-the-couches dept.
NPR covers a recent recruitment campaign by the British military.
Are you a "binge gamer"?
An unfocused office prankster?
A "me me me millennial"?
If so, the British army wants to recruit you.
It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.
In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."
The posters are hillarious, worth a peek at the original article.
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British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign
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If the thunder don't get you, then the lightning will.
(Score: 2, Funny) by Ethanol-fueled on Monday January 14 2019, @12:00AM (1 child)
The British army will go full Monty Python after this next recruiting drive. They will all march in silly-walks.
(Score: 2) by Freeman on Monday January 14 2019, @06:47PM
I don't think of Monty Python when I think Full Monty, but I guess Python just describes it better.
Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"