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posted by
martyb
on Sunday January 13 2019, @07:35PM
from the We-will-fight-them-on-the-couches dept.
from the We-will-fight-them-on-the-couches dept.
NPR covers a recent recruitment campaign by the British military.
Are you a "binge gamer"?
An unfocused office prankster?
A "me me me millennial"?
If so, the British army wants to recruit you.
It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.
In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."
The posters are hillarious, worth a peek at the original article.
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British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign
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(Score: 0) by Anonymous Coward on Monday January 14 2019, @07:52AM (1 child)
"IN the Navy!" You know the Rear Admiral wanted to make that song by the Village People the official anthem of the Navy, until someone explained it to him. That someone obviously was not Ethanol_fueled. Carry on, Sailor! Stay away from the Marines.
(Score: 0) by Anonymous Coward on Monday January 14 2019, @01:42PM
> You know the Rear Admiral wanted to make that song by the Village People the official anthem of the Navy
Of course he did...