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posted by
martyb
on Sunday January 13 2019, @07:35PM
from the We-will-fight-them-on-the-couches dept.
from the We-will-fight-them-on-the-couches dept.
NPR covers a recent recruitment campaign by the British military.
Are you a "binge gamer"?
An unfocused office prankster?
A "me me me millennial"?
If so, the British army wants to recruit you.
It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.
In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."
The posters are hillarious, worth a peek at the original article.
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British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign
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Grelb's Reminder:
Eighty percent of all people consider themselves to be above
average drivers.
(Score: 0) by Anonymous Coward on Monday January 14 2019, @12:03PM
He is choosing to act like a snowflake after being used in a snowflake commercial, despite signing up for all kinds of demeaning activities as his patriotic duty as a soldier?
I don't know the specifics of the UK enlistment contract, but having comprehensively read the US Army one when I decided not to enlist, it includes at their discretion using you for all kinds of experimental medical tests, including vaccines which are not considered safe for civilian use, and any kind of duty that they feel you are suited for. While you may be allowed to choose an MO upon enlistment, they are not in any way required to actually uphold that commitment once you are signed and may discharge you for a variety of offenses, both honorable and dishonorable.
A lot of people I knew got medical discharges or even booted out of basic for not making the cut with no disciplinary issues. So this snowflake quitting over this little advertising campaign is pretty pathetic and makes him sound like a british dandy.