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posted by chromas on Wednesday January 16 2019, @02:41AM   Printer-friendly
from the The-Chosen-Ones dept.

From Engadget:

Netflix's choose-your-own-adventure style film Black Mirror: Bandersnatch is the subject of a new lawsuit, brought against the streaming giant by Chooseco LLC The company is known for publishing the "Choose Your Own Adventure" book series popular in the 1980s and 90s, and it's claiming Netflix infringed upon its trademarks, Variety reports. Netflix tried to obtain a license for Chooseco's trademark in the past, according to Chooseco, but never reached a deal with the publisher.

In its complaint, Chooseco specifically points to a scene in Bandersnatch where a character makes a reference to a "Choose Your Own Adventure" book -- and that appears to be Chooseco's main infringement charge against Netflix. It also says Netflix is "causing confusion, tarnishing, denigrating and diluting the distinct quality of the 'Choose Your Own Adventure' trademark," and that Bandersnatch's "dark and violent themes" reflect poorly on its brand.


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  • (Score: 3, Interesting) by All Your Lawn Are Belong To Us on Wednesday January 16 2019, @05:05PM (4 children)

    by All Your Lawn Are Belong To Us (6553) on Wednesday January 16 2019, @05:05PM (#787443) Journal

    It was referenced in the show itself in relation to a fictional book called "Bandersnatch". (The Lewis Carroll estate might also be interested, but it was a character and not a title of a book). The fictional book was described as a "choose your own adventure" book by the protagonist, a hobbyist programmer trying to adapt the book for a computer game. The series is set in the 80s in Britain and has various 8-bit systems. The author of the fictional book ends up going insane and committing murder and being committed. The protagonist in many variations also takes unflattering actions during the course of it (not wanting to spoiler much).

    Like the books themselves the movie itself offers the viewer pathways to choose (does character do X or Y?) and has loopbacks and can repeat cycles of the narrative which may adjust slightly to the order in which the paths are chosen. As a quasi-horror quasi historical sci/fi it is excellent IMVHO. (Mrs. Lawn, who likes Black Mirror anyway, turned me on to it and we watched it this past weekend).

    My personal opinion, were I a biased juror, would be:

    Yes, they use the name in the show. They use the name in regards to a book. They use it as a generic moniker, but it is a trademarked name in the book world. Other book series have had to use other descriptors for the format. The coloration of the book's creator, etc. could cause a negative association with the series. The name has been used before in a 2008 Australian TV series, licensing status unknown but probably irrelevant.

    The only defense the producers could mount IMVVVHO would be to claim that the title has slipped into generic usage. (And/or settle for a small sum and edit the film to remove the name).

    I think what the book publishers want is for people to shun the movie. Frumiously. Too bad it's so good!

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  • (Score: 2) by Booga1 on Wednesday January 16 2019, @05:18PM

    by Booga1 (6333) on Wednesday January 16 2019, @05:18PM (#787453)

    Thanks for the run down. Might give that a shot this weekend if I find time!

  • (Score: 2) by Kalas on Thursday January 17 2019, @01:32AM (2 children)

    by Kalas (4247) on Thursday January 17 2019, @01:32AM (#787684)

    So is the movie online only then? I suppose the branching pathways deal could be done off a BD too but it makes me wonder because I see there's no shortage of pirated releases for it. Sounds like anyone pirating it without knowing the nature of the movie is getting only one fixed version without even knowing it's supposed to be interactive because these are just loose video files I'm seeing in the torrents. Unless I'm thinking of this wrong and the "interactivity" is more like "for option A go to exact time X" so you're just skipping along one big long video file.

    • (Score: 2) by Booga1 on Thursday January 17 2019, @03:38AM

      by Booga1 (6333) on Thursday January 17 2019, @03:38AM (#787765)

      Branching pathways in "movies" is not exactly new. DVD had the options for different footage for viewing angles.
      In addition to that, the directional buttons have even been used to make full games work on DVD by skipping to different chapters mid-movie, like Dragon's Lair. [youtube.com]

    • (Score: 2) by All Your Lawn Are Belong To Us on Thursday January 17 2019, @11:23PM

      by All Your Lawn Are Belong To Us (6553) on Thursday January 17 2019, @11:23PM (#788073) Journal

      It was produced by Netflix and AFAIK is an online Netflix exclusive. I think we looked at least once while it was playing that it didn't seem to have quite the same play controls as a regular netflix movie. The scene keeps playing in the background as the choices are shown just below the screen, and continues to play a little bit after you click before it transitions - very smoothly - to the scene in the option you chose. Like I mentioned above, sometimes you find yourself looping back to the same scene (or being offered to go either to the credits or click to an earlier point in the story,) but even then some of the scenes were subtly different when replaying from a branched point. And several times it gave flash-montage recaps of the story when jumping back to earlier scenes.

      One might be able to manage the movie through subsequent jumps to DVD-menus, but I doubt it could be anywhere like what it was live.

      And for some other history of this in Media, I'd reference the movie Clue from 1985/6 which had different endings depending on the theatre, but the closest I can think of is not just Dragon's Lair as mentioned by Booga1 but the interactive Star Trek story Borg which had John DeLancie as Q, the Borg, and a completely different ship and crew than any other series (which was one of the best Trek titles ever IMVVHO but YMMV.)

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