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posted by martyb on Thursday January 17 2019, @11:34PM   Printer-friendly
from the It's-electric.-Boogie-woogie-woogie! dept.

Detroit Free Press:

Ford Motor Co. confirmed plans to build a fully electric F-Series pickup, which industry observers called an unexpected move that protects the truck franchise against Tesla and other competitors.

“We’re going to be electrifying the F-Series — battery electric and hybrid,” Jim Farley, Ford president of global markets, said Wednesday during a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit.

In framing the company’s redesign, Farley said a move toward all-electric and hybrid would “futureproof” the billion-dollar F-Series franchise, which he called a “global juggernaut.”

[...] Creating an alternative to the combustion engine is crucial if Ford plans to protect its pickup franchise.

“Tesla is talking about coming out with an electric pickup. And look what Tesla has done in the luxury segment. They’ve clobbered just about everybody,” McElroy said. “You can’t pooh-pooh that people won't be interested in an electric pickup. Rivian Automotive is coming out with an all-electric pickup. These are the crown jewels for Ford Motor Co., the F-Series. Ford has got to react to competitive threats.”

Ford recently announced it would exit the market for cars to focus on its pickups. This announcement is another sign of the shockwaves Tesla has sent throughout the automotive industry.

[Ford is likely also keeping a watchful eye on Workhorse. --Ed.]


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  • (Score: 1, Flamebait) by JoeMerchant on Thursday January 17 2019, @11:42PM (4 children)

    by JoeMerchant (3937) on Thursday January 17 2019, @11:42PM (#788077)

    "Shock waves" 'coz Elon is a surfer from California?

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  • (Score: -1, Flamebait) by Anonymous Coward on Friday January 18 2019, @12:08AM (3 children)

    by Anonymous Coward on Friday January 18 2019, @12:08AM (#788082)

    Elon is not from California. Elon is from South Africa.

    And soon, Elon's little Tesla company will be nothing but a footnote in the history books.

    The REAL car companies are going to crush Tesla like an empty beer can is crushed under the wheels of a 10 wheel dump truck.

    Sort of like how Trump is going to crush that cunt Pelosi when the time is right, and there's nothing any of you SJW losers can do about it.

    • (Score: -1, Flamebait) by Anonymous Coward on Friday January 18 2019, @12:20AM

      by Anonymous Coward on Friday January 18 2019, @12:20AM (#788086)

      That is not true. The SJW snowflakes *can* do something. They can run to their safe spaces.

    • (Score: 2) by c0lo on Friday January 18 2019, @05:19AM (1 child)

      by c0lo (156) Subscriber Badge on Friday January 18 2019, @05:19AM (#788151) Journal

      Sort of like how Trump is going to crush that cunt Pelosi when the time is right

      Tick-tock, tick-tock.
      There's never gonna be a right time, because there's not much time left.

      --
      https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
      • (Score: 0) by Anonymous Coward on Friday January 18 2019, @04:05PM

        by Anonymous Coward on Friday January 18 2019, @04:05PM (#788275)

        23 months is "not much time"?