SoylentNews is people
SoylentNews
Ignorance may be bliss for Facebook's users. About 74 percent of adults in the US who use Facebook didn't know the social network keeps a list of their interests and traits for ad targeting, says a study released Wednesday by the Pew Research Center.
About half of Facebook users said they weren't comfortable that the company compiled this information.
The world's largest social network came under fire in 2018 for a series of scandals over data privacy and security. The episodes caused concern about whether Facebook does enough to let users know what information it tracks and how it uses the data.
Facebook knows your age, gender and location, along with what you post, the pages you like and the businesses you check into on the social network. All that information helps the company determine what ads to show its 2.3 billion users.
Facebook users can view their "ad preferences" page to see what the social network thinks their interests are and why they're seeing a given ad. This list can include users' political leanings, hobbies and even the type of smartphone they use. Facebook users can also remove an interest from that list to change the type of ads they see on the social network.
(Score: 1, Insightful) by Anonymous Coward on Sunday January 20 2019, @08:00AM
If Facebook were a table saw, you would be the lumber that the saw eats into sawdust
If you let it. Why do you think uBlock, no-script are installed on all of my computers, and liberal use of DNS to block it? I block at ingress and egress points. I know what they are. I treat them with respect that any powertool needs. It is turned on when I need it and used with caution. I feed them only what I want them to know. Who 'owns' the tool is of no mater to me. They provide a free service that I take advantage of. I give them very little in return. Many others do not realize what they are and pour their whole life into it. I learned long ago what you type into the internet will be around for a long time. Facebook and google are no different in that regard. In 10-20 years it will be real interesting once the current 'grew up on the internet' generation hits politics.
Also you are using insults to try to change my mind. You are failing.