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posted by takyon on Saturday January 19 2019, @10:15PM   Printer-friendly
from the advertising-yourself dept.

Ignorance may be bliss for Facebook's users. About 74 percent of adults in the US who use Facebook didn't know the social network keeps a list of their interests and traits for ad targeting, says a study released Wednesday by the Pew Research Center.

About half of Facebook users said they weren't comfortable that the company compiled this information.

The world's largest social network came under fire in 2018 for a series of scandals over data privacy and security. The episodes caused concern about whether Facebook does enough to let users know what information it tracks and how it uses the data.

Facebook knows your age, gender and location, along with what you post, the pages you like and the businesses you check into on the social network. All that information helps the company determine what ads to show its 2.3 billion users.

Facebook users can view their "ad preferences" page to see what the social network thinks their interests are and why they're seeing a given ad. This list can include users' political leanings, hobbies and even the type of smartphone they use. Facebook users can also remove an interest from that list to change the type of ads they see on the social network.


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  • (Score: 2) by MichaelDavidCrawford on Sunday January 20 2019, @09:04AM

    by MichaelDavidCrawford (2339) Subscriber Badge <mdcrawford@gmail.com> on Sunday January 20 2019, @09:04AM (#788995) Homepage Journal

    This page [warplife.com] explains my _deadly_ serious reason for making that choice:

    It was the Spring 1997 Mass Suicide of the Heaven's Gate UFO Cult in San Diego:

    The entire world recoiled in horror as to _why_ thirty-eight talented young web designers and their UFO Cult Leader Marshall Applewhite committed suicide with such great enthusiasm that they all wore brand-new Nike High-Top Sneakers so as to be properly dressed for the occasion.

    _I_ knew why.

    What's more, I knew well before then how to pull that same stunt off myself: capture the minds of other people.

    It's not even difficult: none of those young people were mentally ill in any way, only Marshall Applewhite was.

    That man did not even make grammatical sense; neither do I, when I'm in his same frame of mind:

    Nike: Just Do It. (R)

    --
    Yes I Have No Bananas. [gofundme.com]
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2