Ignorance may be bliss for Facebook's users. About 74 percent of adults in the US who use Facebook didn't know the social network keeps a list of their interests and traits for ad targeting, says a study released Wednesday by the Pew Research Center.
About half of Facebook users said they weren't comfortable that the company compiled this information.
The world's largest social network came under fire in 2018 for a series of scandals over data privacy and security. The episodes caused concern about whether Facebook does enough to let users know what information it tracks and how it uses the data.
Facebook knows your age, gender and location, along with what you post, the pages you like and the businesses you check into on the social network. All that information helps the company determine what ads to show its 2.3 billion users.
Facebook users can view their "ad preferences" page to see what the social network thinks their interests are and why they're seeing a given ad. This list can include users' political leanings, hobbies and even the type of smartphone they use. Facebook users can also remove an interest from that list to change the type of ads they see on the social network.
(Score: 1, Insightful) by Anonymous Coward on Sunday January 20 2019, @02:44PM (1 child)
I to, get news about those plantations because
the best chocolate and coffee is produced by beaten children
the more blood they spill, the more violence they endure, the better it taste
(Score: 2) by MichaelDavidCrawford on Sunday January 20 2019, @06:27PM
That's why I purchase _only_ Fair Trade chocolate and coffee, and only hang at those cafes which serve it.
Starbucks for one; that's the _specific_ reason I spend so much time here, and not at all because I'm into their payment app - I'm not and not at all for the coffee, but only because Someone Must Think Of The Children! ;-0
Yes I Have No Bananas. [gofundme.com]